Terra Sancta is an importer focused on wine and arak from the Levant and was launched in 2013 by Jason Bajalia. Notable Wineries that we sell are Mersel, Heya, Love Letter, Philokalia, and Cremisan. For some perspective, two sommelier of the year Michelin awards were distributed in 2024 for programs built around Terra Sancta's import book.Â
Jason feels that Terra Sancta's purpose is not only to introduce the products to the U.S., but also help people understand the importance of the Levant [Eastern Mediterranean] today. Not a lot of people realize this is where wine originally came from. It’s where beer came from. The role this part of the world has played in shaping the beverage industry as we know it today is grossly underestimated.